Case Study: Trident Anesthesia Group modernizes its brand and website with Colophon New Media

Trident Anesthesia Group refreshes its website with Colophon New Media after nearly five decades of care

Trident Anesthesia Group, a physician-led anesthesia services leader in South Carolina, faced the challenge of updating its well-known but dated brand with great care. The group enlisted vendor Colophon New Media to manage a comprehensive company rebranding and website development project.

Colophon New Media worked directly with the client's CEO to identify core brand qualities, creating a new logo and tagline. The solution included a complete website redesign built on WordPress for easy content updates, featuring responsive design and secure hosting. The vendor organized content, provided copywriting, and supplied professional photography, resulting in a fresh new brand that maintained the group's premier placement in the Charleston healthcare market.

Trident Anesthesia Group