Case Study: The Woodshed Lodge boosts bookings and search visibility with Colophon New Media

The Woodshed Lodge boosts direct booking inquiries with Colophon New Media in 2021

The Woodshed Lodge, a country inn near Jay Peak, Vermont, inherited an outdated website from its previous owners. The new owners engaged Colophon New Media to design a new website with the primary goals of improving search visibility and generating direct booking inquiries, moving beyond their reliance on Airbnb.

Colophon New Media built a custom WordPress website that captured the lodge's cozy atmosphere and integrated a premium booking plugin. This solution synced with the inn's Airbnb calendar to show real-time availability, allowing guests to book directly through the site. The new site is also hosted on secure servers and is easy for the owners to update.

The Woodshed Lodge