Case Study: The Multihull Company streamlines yacht inventory management with Colophon New Media

The Multihull Company streamlines yacht inventory syncing with Colophon New Media

The Multihull Company, a global leader in multihull yacht sales and services headquartered in Charleston, SC, faced challenges with an outdated and inefficient website. Their old site did not showcase their extensive inventory well, was difficult to update, and was filled with technical errors. They enlisted Colophon New Media to design a new website that would better represent their brand and provide powerful content management tools to scale with their growing business.

Colophon New Media designed and programmed a new website theme for The Multihull Company. A key part of their solution was integrating directly with the YachtWorld API to efficiently display boat inventory and broker data, replacing an unattractive framing solution. This new system automatically syncs data on a regular schedule, seamlessly integrating their own inventory with co-brokered boats from other companies. The redesigned site by Colophon now effectively showcases the company's massive inventory and provides brokers with improved tools for collecting and managing leads.

The Multihull Company