Case Study: The Multihull Company achieves a scalable, dynamic website structure with Colophon New Media

The Multihull Company launches dynamic mini-sites with Colophon New Media

The Multihull Company, a global yacht brokerage, faced a challenge in managing its large and complex database of content across its worldwide offices and team members. Their goal was to create a scalable digital structure that could dynamically relate various elements like offices, brokers, brands, and events without duplicating content. They partnered with Colophon New Media for a web design and development solution to address this data architecture challenge.

Colophon New Media designed and built a powerful new digital framework featuring a dynamic database and a series of automatically populating "mini-sites." This solution allowed The Multihull Company's new homepage and individual office and team pages to tell complete, localized stories with content that stays up to date automatically. The vendor's work provided a flexible and scalable system that supports the customer's global growth and reinforces its position as a leader in the yacht brokerage space.

The Multihull Company