Case Study: The Charlestonian drives direct bookings with Colophon New Media’s custom Guesty integration

The Charlestonian launches a high-performing direct booking website with Colophon New Media

The Charlestonian, a provider of luxury vacation rentals, sought to grow its direct booking business and reduce reliance on third-party platforms. Their core challenge was a complex technical integration with Guesty's two separate APIs for property data and bookings. Colophon New Media was engaged to build a website that could display live availability, support on-site bookings with payments, and deliver a clean user experience, all while ensuring high reliability.

Colophon New Media solved this by creating a unified system using a custom plugin to integrate both Guesty APIs and Guesty Pay. The solution is a high-performing website that allows guests to explore properties, view availability, and complete reservations entirely on-brand. This enables The Charlestonian to grow its direct booking business, control its own traffic platform, minimize fees, and create a foundation for SEO and paid advertising investments.

The Charlestonian