Case Study: St. Barts Yacht Sales Refreshes Its Website and Improves Boat Brokerage Experience with Colophon New Media

St. Barts Yacht Sales revamps its website in 2026 with Colophon New Media

St. Barts Yacht Sales, a top boat brokerage firm in the Southeast, was acquired by North Point Yacht Sales and needed a website redesign. Their challenge was to refresh their site's design and navigation to emulate the new parent company's site while also showcasing their extensive boat inventory and making it easy for potential buyers to find specific vessels. They enlisted Colophon New Media for web design services.

Colophon New Media implemented a solution that included a streamlined layout, dynamic filtering tools for easier navigation, and the seamless integration of the YachtWorld API to showcase pre-owned boats. The new website makes heavy use of striking imagery and features clear call-to-action buttons to connect buyers with brokers. The result is a crisp, high-performing website that provides St. Barts Yacht Sales with a significant boost for continued growth in the competitive boat brokerage industry.

St. Barts Yacht Sales