Case Study: Scenic Custom Homes refreshes its brand and website with Colophon New Media

Scenic Custom Homes launches a rebranded website and social presence with Colophon New Media

The customer, Scenic Custom Homes, a custom homebuilder in Charleston, South Carolina, approached vendor Colophon New Media with the challenge of executing a complete company rebrand from its former name, Curtis Daniel Homes. The primary goal was to redefine the company's image and communicate its renewed commitment to delivering bespoke, top-tier custom homes, which required reshaping its entire brand persona online.

Colophon New Media implemented a holistic rebranding solution that included revamping the company's website, rebranding its social media accounts, and crafting a press release to announce the new Scenic Custom Homes identity. The result was a substantially improved online presence with a new look and feel, from surface-level changes to the URL and logo to various technical updates. The vendor's work successfully redefined the company's image to reflect its focus on surpassing the ordinary.

Scenic Custom Homes