Case Study: ReadyGuard Safety boosts lead generation and product visibility with Colophon New Media

ReadyGuard Safety builds a lengthy lead list with Colophon New Media in 2 phases

ReadyGuard Safety, a Summerville, SC-based manufacturer of safety barrier posts and panels under the Origin Point Brands portfolio, needed a new website to showcase its products and generate leads. Their challenge was executed in two phases by vendor Colophon New Media: first, to quickly launch a landing page with a lead-capture form for a conference, and second, to develop a full, industrial-feel website that made it easy for potential customers to get quotes.

Colophon New Media implemented a complete website design for ReadyGuard Safety, creating a simple, mobile-friendly site that effectively showcases product SKUs and features strategically placed calls-to-action. The solution successfully generated a lengthy list of hot leads from the initial landing page and continues to drive customer acquisition. The new site from Colophon New Media accomplishes its key objectives of conveying trustworthiness and making the quote process a breeze for visitors.

ReadyGuard Safety