Case Study: Physician’s Preference Pharmacy achieves a faster, more capable website with Colophon New Media

Physician’s Preference Pharmacy boosts mobile and desktop speed scores with Colophon New Media

The customer, Physician's Preference Pharmacy, was a longstanding client of Colophon New Media that underwent a rebranding and required a new website with a fresh look and enhanced capabilities. Their challenge was to build a new online presence under their new brand that could offer expanded services.

Colophon New Media designed and built the new PhysiciansPreferenceRx.com website using a mobile-first approach and a state-of-the-art WordPress CMS. The solution included a detailed drug catalog, a practitioner section, a drug database, an ecommerce platform, and an integrated blog. The new site earned excellent scores on Google speed and usability tests, a critical component for search ranking. Colophon also provided ongoing SEO, business-grade hosting, and technical support.

Physician’s Preference Pharmacy