Case Study: Origin Point Brands strengthens its family of websites with Colophon New Media

Origin Point Brands launches a flexible WordPress product site with Colophon New Media

Origin Point Brands, a home improvement supplier based in Summerville, SC, faced the challenge of creating a cohesive yet distinct web presence for its various specialized brands to improve local SEO performance. They turned to vendor Colophon New Media for web design and development to build a family of websites that could stand alone while also representing the parent company.

Colophon New Media designed compatible themes and built a new portal website for Origin Point Brands using a custom WordPress platform. The solution included a flexible product database for easy updates and a responsive design optimized for mobile devices. The new site successfully consolidated the company's web presence, allowing each brand to have its own dedicated showcase while being linked together through the central portal.

Origin Point Brands