Case Study: Structures | Alair refreshes its website to showcase Charleston luxury homes with Colophon New Media

Michael M. Simpson Structural Engineers modernizes 3 key website areas with Colophon New Media

Structures | Alair, a premier custom home builder in Charleston, partnered with Colophon New Media for a website refresh. Their challenge was to modernize key elements like the sitemap and page content while preserving their existing elegant WordPress design and brand identity.

Colophon New Media implemented a targeted upgrade process that included rebuilding the sitemap for improved SEO, designing new page layouts, and integrating fresh content and imagery. The solution delivered a refreshed, modernized digital experience that continues to showcase their luxury portfolio effectively, guiding prospective clients on a clear journey.

Michael M. Simpson Structural Engineers