Case Study: Industry Today improves user experience and content management with Colophon New Media

Industry Today migrates thousands of records and preserves Google PageRank with Colophon New Media

Industry Today, a media platform for the manufacturing industry, faced challenges with its legacy website. The site had a large readership but suffered from a disorganized content management system, a difficult-to-maintain database, and an aging frontend that was not responsive. Colophon New Media was engaged to migrate the site to their hosting platform and provide maintenance, with the goal of improving the user experience and creating a more robust backend for their staff.

Colophon New Media executed a complete redesign, developing a new custom WordPress theme and a suite of backend tools. They successfully migrated thousands of records while preserving the site's valuable Google PageRank. The solution included advanced tracking and reporting for advertisements, allowing Industry Today to provide performance data to their customers. The project resulted in an improved, efficient platform that enhanced both the administrative workflow and the end-user experience.

Industry Today