Case Study: Charleston Home + Design Monetizes Website Traffic with Colophon New Media

Charleston Home + Design monetizes website traffic with 17 ad spaces in under 8 weeks using Colophon New Media

Colophon New Media worked with Charleston Home + Design, a local quarterly publication, to address the challenge of monetizing their substantial website traffic. The project required a full website redesign on a tight timeline to incorporate static advertisements without compromising the user experience.

The solution implemented by Colophon New Media was a complete revamp that integrated 17 unique advertising spaces. They created a "spot map" tool, allowing the customer to easily manage ad placements and receive real-time performance data. This optimized the publication's advertising capacity, successfully monetizing their web traffic and improving the site's overall look to match their print magazine.

Charleston Home + Design