Case Study: Lakeside Insurance boosts outbound marketing success with Colliver Technology Group’s Fractional CMO support

Lakeside Insurance strengthens outbound marketing with Colliver Technology Group in 3 months

Lakeside Insurance, a medium-sized company, needed to shift from its long-standing inbound marketing strategy to a proactive outbound approach. The challenge was to develop and optimize campaigns to effectively reach a new target audience and maximize the impact of their existing content. They engaged Colliver Technology Group (CTG) for Fractional CMO assistance.

CTG provided a Fractional Chief Marketing Officer for a three-month engagement. The solution included strategic consulting, execution oversight, and team coaching, which implemented an omnichannel strategy using cold email and LinkedIn advertising. This enabled the sales team and enhanced market reach and brand visibility, paving the way for sustainable growth. The president of Lakeside Insurance highly recommended CTG as a committed partner.

Lakeside Insurance