Case Study: GM achieves 4-5% meeting conversion rates with CTG Insights Surveys from Colliver Technology Group

GM boosts lead conversion to 5% with Colliver Technology Group

A publicly traded enterprise data storage vendor was dissatisfied with its stagnant lead conversion rate of 1-2%, which created a shortfall of quality leads for its large inside sales team. This challenge impacted revenue growth, as each lead represented a potential $500,000 sale. Colliver Technology Group (CTG) was engaged to address this critical issue with its survey-based lead generation service.

Colliver Technology Group implemented a targeted survey campaign using CTG Insights. The solution identified respondents via LinkedIn segmentation and successfully converted leads at a rate of 4-5%, doubling the previous performance. This resulted in quality leads from targeted accounts like GM and generated enriched account intelligence and increased lead generation for the client.

GM