Case Study: Tri-State Motor Transport boosts driver recruitment with Colling Media's 5k Bet Strategy

Tri-State Motor Transport boosts leads 41% with Colling Media

Tri-State Motor Transport, a company specializing in hazardous materials transportation, faced the industry-wide challenge of a driver shortage and needed to differentiate itself to attract experienced drivers. To address this, they partnered with vendor Colling Media to develop and execute a unique recruitment marketing strategy.

Colling Media implemented the "5k Bet Strategy" for Tri-State Motor Transport, a multi-channel campaign that promised drivers $5,000 if they didn't earn more after six months. This solution, promoted through paid social, paid search, and an optimized landing page, yielded significant results for Colling Media's client: a 41% increase in leads, a 157% surge in click-through rate, and a 47% improvement in conversion rate. The strategy successfully decreased cost per hire and was so effective that Tri-State later doubled the bet to $10,000.

Tri-State Motor Transport