Case Study: Adobe strengthens data culture with Collibra

Adobe engages 4,000+ employees with Collibra data definitions

Adobe, a major technology company, sought to strengthen its data culture by making business and data term definitions housed in Collibra's Business Glossary available to its entire workforce. Their challenge was to provide these definitions to employees directly within the tools they were already using, such as Tableau, without interrupting their workflow or requiring training on a new platform.

Collibra provided the solution by enabling Adobe to integrate its Data Intelligence Platform with other systems. Adobe implemented a custom integration with Tableau to surface term definitions via mouseovers and later expanded to integrate with Microsoft PowerBI and its CRM using Collibra's APIs. This approach delivered significant business value, driving a deeper understanding of data across the company. As a result, Collibra saw 50-100 unique users per day via the Tableau integration alone, with over 4,000 unique users—approximately 22% of Adobe's employee population—accessing Collibra for information.

Adobe