Case Study: Raising Cane’s boosts campus brand awareness with College Marketing Group

Raising Cane’s boosts brand awareness across 5 campuses with College Marketing Group

Raising Cane’s partnered with College Marketing Group (CMG) to build brand awareness and drive traffic to its new restaurant locations near five major universities. The challenge was to effectively expose the brand to thousands of college students and faculty members and direct them to the nearest restaurant.

College Marketing Group implemented a print advertising campaign using 4x4-inch QR-code clings and 18x18-inch sidewalk vinyls placed in high-traffic areas on and off campus. This solution successfully raised brand awareness and boosted initial sales for the new Raising Cane's locations, transforming thousands of students into new customers.

Raising Cane’s