Case Study: BankMobile achieves 8M+ impressions and boosted brand awareness with College Marketing Group

BankMobile reaches 8,000,000 impressions in 30 days with College Marketing Group

BankMobile, a digital-only checking account for students, faced challenges marketing its services to college students and their parents during the COVID-19 pandemic. They partnered with College Marketing Group to launch a creative and targeted digital campaign to increase brand awareness and promote their BankMobile Vibe product, competing against other digital financial institutions.

College Marketing Group implemented a 30-day campaign using a strategic blend of targeted email and programmatic display ads with geofencing. This solution delivered emails to over 250,000 parents and incoming freshmen and served over 8,000,000 impressions across 100 university markets, more than doubling the industry standard click-through rate. College Marketing Group successfully exceeded all campaign goals, significantly boosting web impressions and delivering proven results for BankMobile.

BankMobile