Case Study: Walmart Family Mobile achieves 429.6M impressions and boosts awareness and trial with Collective Bias

Walmart Family Mobile - Customer Case Study

Walmart Family Mobile turned to Collective Bias to boost awareness and trial of its affordable family mobile plans amid a market where shoppers increasingly rely on social proof and peer reviews. The retailer’s challenge was to create sustained relevance—especially with millennials—by delivering authentic, social-driven content that demonstrated device use, how-tos, and plan value.

Collective Bias executed a year-long multi-channel influencer marketing program, seeding steady streams of influencer and social content across blogs and social networks. The campaign generated measurable impact: 429.6 million total impressions, 277.7k content views, 114.9k blog page engagements and a 1.4x total media value, driving increased awareness and trial for Walmart Family Mobile.

Walmart Family Mobile