Case Study: Quaker State achieves expanded Hispanic reach and engagement with Collective Bias

Quaker State - Customer Case Study

Quaker State needed to reinforce key brand values and increase penetration with the US Hispanic consumer outside of traditional media. To reach social-media–savvy, heritage-driven Hispanic shoppers, Quaker State partnered with Collective Bias, an Inmar influencer marketing company, to target bi‑cultural females for Walmart’s oil change service and less‑acculturated males for DIY product purchases.

Collective Bias executed an influencer-driven, cross‑platform social campaign (YouTube, Instagram, blogs and mobile) that promoted Quaker State at Walmart. The campaign delivered 38.8MM impressions, 311.5k YouTube views, 31.3k Instagram engagements and reported 1.7 Total Media Value, measurably increasing Quaker State’s reach and penetration with Hispanic shoppers.

Quaker State