Case Study: PEDIGREE® achieves 43.6M impressions and 1.3x media value with Collective Bias

Pedigree - Customer Case Study

Pedigree partnered with Collective Bias to humanize its brand and drive participation in a seasonal charity promotion. The challenge was to use influencer reach to promote the #PedigreeGives “Buy a Bag, Give a Bowl” program at Sam’s Club, encouraging members to support the cause while driving awareness and retailer traffic.

Collective Bias ran an influencer marketing campaign—creating video content, offsite banners and influencer blog/social posts—to amplify the PEDIGREE® Gives program. The effort produced 43.6M total impressions, 62.8k content views, 9.3k blog page engagements and a 1.3x total media value, increasing visibility and charitable participation for Pedigree.

Pedigree