Case Study: Disney's Frozen Fun achieves 10.5x media value and 57M+ impressions with Collective Bias

Disney's Frozen Fun - Customer Case Study

Disney's Frozen Fun engaged Collective Bias to create relevancy and social buzz for the Frozen Blu‑ray/DVD release and related merchandise at Walmart. The challenge was to turn social conversations and influencer reach into discovery, store traffic and cross‑category purchases for a major entertainment launch.

Collective Bias executed an influencer marketing campaign that produced inspirational blog and social content driving fans to Walmart, resulting in 10.6 million blog page views, 291k+ blog page engagements, more than 57 million total impressions and a 10.5x total media value—successfully increasing traffic and purchase of Frozen‑related items.

Disney's Frozen Fun