Case Study: Bigelow Tea achieves an 18.5% sales lift and 44M+ impressions with Collective Bias

Bigelow Tea - Customer Case Study

Bigelow Tea wanted to drive trial among health-conscious consumers by tapping emotional occasions and trusted social sources — family and friends — to showcase the healthy, feel-good side of drinking tea. To do this, Bigelow Tea partnered with Collective Bias to deploy influencer marketing and social content aimed at inspiring trial and emotional connection.

Collective Bias executed a “Tea Moments” influencer campaign that produced content highlighting health and family-driven occasions, driving strong engagement and measurable sales impact. The campaign delivered an 18.5% sales lift at Walmart, 32k+ blog page engagements, 3.5x total media value and 44M+ impressions, demonstrating Collective Bias’s ability to turn influencer content into trial and measurable business results.

Bigelow Tea