Case Study: Ryde achieves 80% rider retention increase with Collective Benefits

How Ryde Saw an 80% Increase in Rider Retention Through Partnering With Collective Benefits

Ryde, a delivery logistics platform, wanted to improve rider retention and stand out in a gig economy market where workers often lack basic protections and benefits. To support its rider-first approach, Ryde partnered with Collective Benefits to offer a benefits and protections programme tailored to flexible workers.

Collective Benefits provided Ryde riders with tiered access to insurance, mental, physical and financial wellbeing support, and everyday savings on essentials like food, fuel and technology. The partnership helped Ryde achieve an 80% increase in rider retention, while also giving riders greater security, support, and access to benefits that more closely resemble traditional employment.

Ryde

Brenna Campsie

Head of Rider Operations