Case Study: Gophr boosts courier retention with Collective Benefits' Onsi Card

Gophr boosts courier retention with Collective Benefits and 80% fewer annual departures

Gophr, a last-mile delivery network, faced significant challenges with driver engagement, retention, and churn, with 80% of workers leaving their platform within a year. To protect its business, Gophr partnered with vendor Collective Benefits and utilized its Onsi Card product, which offers savings and insurance, to better reward its self-employed couriers.

The solution implemented by Collective Benefits was the Onsi Rewards Card, which provides drivers with instant cashback, brand discounts, and instant payments. This helped Gophr show its couriers they are valued, aligning with its company ethos. The program is designed to drive increased engagement and retention, improve eNPS scores, and reduce churn, though specific quantitative results are pending.

Gophr