Case Study: La-Z-Boy Reimagines Comfort-First Brand Identity and Campaigns with Colle McVoy

La-Z-Boy boosts web traffic 200% with Colle McVoy

La-Z-Boy, a heritage furniture brand, faced the challenge of being perceived as outdated by modern consumers and was no longer being considered for their homes. To address this, they partnered with vendor Colle McVoy for a comprehensive brand strategy and identity refresh to reposition themselves as a modern lifestyle brand centered around a holistic expression of comfort.

Colle McVoy developed a new brand identity that transcended physical furniture to position La-Z-Boy as a soulful refuge, which included a new logo, sensory palette, and a confident brand voice. This strategic shift served as a north star for the company's omnichannel growth. Subsequent creative campaigns, like the "Ban Reclining" initiative and "The Decliner" prototype, generated over 2.9 billion media impressions and led to a 50% increase in sales, demonstrating the powerful impact of the new branding.

La-Z-Boy