Case Study: Jackson Hole Travel & Tourism Board boosts responsible tourism with Colle McVoy

Jackson Hole Travel & Tourism Board boosts wildlife safety engagement 60% with Colle McVoy

The Jackson Hole Travel & Tourism Board faced the challenge of protecting its wilderness from the harmful behaviors of visitors seeking social media content, such as getting dangerously close to wildlife for photos. To address this, they partnered with the agency Colle McVoy to develop a responsible tourism initiative.

Colle McVoy's solution was the "Selfie Control" Instagram filter, which uses real-time recognition to prompt users if they are a safe distance from wildlife. This campaign generated over 1.2 billion earned media impressions and led to 28% of surveyed visitors reporting a change in their behavior. The agency's work successfully blended education with engagement, making social media a tool for safety.

Jackson Hole Travel & Tourism Board