Case Study: a leading financial brand achieves 15% market share growth with Collage Group

Leading Financial Brand grows market share 15% with Collage Group

A leading financial brand faced the challenge of connecting with the fast-growing gig economy workforce, a segment it saw as critical for new growth but that operated outside traditional financial structures. To understand this audience, the company partnered with Collage Group and utilized its cultural intelligence platform to build a custom Gig Economy Worker audience for deeper insights.

Collage Group helped the brand translate these cultural insights into flexible financial products, mobile tools for irregular income, and creator-led education. This solution led to a +15% market share growth among new financial consumers from the gig economy and a +92% adoption rate of the new mobile financial tools designed for variable income.