Case Study: CUNA Mutual Group grows multicultural health care enrollment with Collage Group

CUNA Mutual Group boosts multicultural enrollment with Collage Group

The customer, CUNA Mutual Group, a prominent health insurer, struggled to enroll Hispanic and Black consumers in key markets. Their challenge was to understand the barriers to health care access for these segments and to utilize grassroots marketing to build trust and grow enrollment. They partnered with Collage Group to leverage its cultural intelligence services.

Collage Group delivered its members-only cultural insights to quickly inform the insurer's strategy. The solution involved syndicated research that uncovered how these consumers view the health care system and how key health decisions are made within their families. While specific metrics are not provided in the text, the vendor, Collage Group, enabled the client to understand critical cultural factors to improve their marketing approach.

CUNA Mutual Group