Case Study: Bicultural Hispanic Consumers help a challenger tequila brand achieve 18% annual growth with Collage Group

Bicultural Hispanic Consumers drive 18% annual growth with Collage Group

A challenger tequila brand with authentic Mexican heritage sought to grow its market share against larger, well-funded competitors. The brand partnered with Collage Group and used its cultural intelligence platform to identify which cultural audiences represented the largest growth opportunity and to understand how to modernize its heritage to differentiate itself.

Collage Group's platform identified Bicultural Hispanic consumers as a key growth segment and provided insights to build a strategy focused on cultural authenticity. By aligning its marketing around this culturally fluent narrative, the brand achieved an 18% annual growth rate, significantly outpacing major competitors. This was accompanied by a 10-point increase in its Brand Cultural Fluency Quotient and double-digit growth in brand awareness.