Case Study: a leading national health care retailer strengthens cultural relevance and drives consumer growth with Collage Group

a leading national health care retailer boosts multicultural marketing with Collage Group, driving incremental sales and higher NPS

A leading national healthcare retailer faced the challenge of authentically connecting with America's diversifying consumer base, including Hispanic, Black, Asian, and Gen Z segments. To address gaps in cultural relevance and drive growth, the retailer partnered with Collage Group to leverage their cultural intelligence platform and expertise.

Collage Group implemented a solution featuring an always-on cultural intelligence model, which provided ongoing insights, subject-matter expert support, and custom learning experiences. This partnership enabled the retailer to optimize advertising, strengthen marketing performance, and improve the in-store customer experience. The measurable impacts included incremental sales from a Spanish-language campaign, increased NPS among target groups, and higher trust scores leading to more repeat shoppers.