Case Study: a leading flavor brand achieves +4% market share growth with Collage Group

a leading flavor brand grows market share by 4% with Collage Group

A leading flavor brand faced the challenge of losing cultural relevance with younger consumers while its market share was threatened by emerging competitors. To reignite growth, they partnered with Collage Group and utilized its cultural intelligence platform to identify new growth audiences and understand the cultural motivations influencing home cooking.

Collage Group helped the brand implement a culturally fluent go-to-market strategy centered on street-food inspiration. This involved launching street-inspired seasoning kits, creating in-culture creative, and executing targeted media and retail activations. The results for the brand included a significant +4% market share growth driven by the target segment, major gains in key brand perception metrics, and a positive halo effect across its entire portfolio.