Case Study: Spirit of Yorkshire achieves a premium cream liqueur brand look with The Collaborators

Spirit of Yorkshire creates premium Cream Liqueur packaging over many years with The Collaborators

The customer, Spirit of Yorkshire, a distillery, faced the challenge of designing packaging for its new cream liqueur. The product needed to visually connect with both its flagship Filey Bay whisky and the distillery's own brand while also conveying a premium position in the market. They engaged the vendor, The Collaborators, for this packaging design task.

The Collaborators defined the distillery's visual architecture, which informed the new packaging's direction. Their solution was an elegant bottle design that sits primarily within the Spirit of Yorkshire portfolio but also incorporates a nuanced nod to the Filey Bay brand. The vendor successfully created a design that met the challenge of blending the two brand identities.

Spirit of Yorkshire