Case Study: Spirit of Aloha 65 builds a bold new brand and drives nationwide growth with The Collaborators

Spirit of Aloha 65 boosts on-trade listings 590% with The Collaborators

Spirit of Aloha 65, a surf bar-inspired spirits brand, faced the challenge of defining its strategic direction and brand identity to support its next stage of growth in the UK market. The Collaborators, a marketing and spirits branding agency, was engaged to reposition the brand and build its platform to target conscientious 18-25 year olds.

The Collaborators developed the 'Live Aloha' proposition and the #OutOfTheBlue campaign idea, creating a new brand world and identity. This solution successfully renewed the brand's purpose, leading to nationwide and overseas growth, including an extension into RTD cans. The Collaborators' work also resulted in a 590% increase in on-trade listings from launch to date.

Spirit of Aloha 65