Case Study: RAVE achieves a bold, simplified coffee brand with The Collaborators

RAVE turns coffee lovers into aficionados with The Collaborators in one brand refresh

The customer, Rave, a coffee company, wanted to share its love of great coffee with a wider audience and transition coffee lovers into aficionados. They faced the business challenge of needing a distinctive brand identity to support their quality products and subscription service. They engaged the vendor, The Collaborators, a South West branding agency, for brand strategy and visual identity services.

The Collaborators developed a direct tone of voice and a bold visual identity for Rave based on the idea "great coffee made simple." This solution informed the website UI and included added-value mail-outs. The vendor's work successfully repositioned the brand, helping its subscription service become a raving success.

RAVE