Case Study: One Water strengthens its purpose-led brand with The Collaborators

One Water reaches over 5 million people with The Collaborators

The Collaborators, a B Corp branding agency, worked with the purpose-led drinks brand One Water. The customer's challenge was that its compelling mission to ensure access to clean water was failing to land with a mainstream audience, despite having helped over five million people. The existing brand identity lacked heart and meaning.

The Collaborators solved this by rediscovering and re-crafting archived brand assets, including a trademarked strapline and a butterfly logo. They brought these elements together into a single, friendlier lock-up to create a new brand identity that communicated a compelling point of difference without costly legal changes. This solution successfully refreshed the brand, and the case study notes One Water has raised over £30 million since 2005, helping more than five million people gain access to clean water.

One Water