Case Study: Love Sum achieves a standout new dumpling brand with The Collaborators

Love Sum secures Booths and Selfridges listings with The Collaborators in time for Lunar New Year

The Collaborators were engaged by Love Sum, a new food brand founded by a MasterChef finalist, to address the challenge of establishing fresh dumplings as a widely available category in the UK market, similar to fresh filled pasta. The customer needed to create a brand that could make authentic dumplings beloved by adventurous foodies.

The Collaborators developed a comprehensive solution including brand strategy, naming, and visual identity. They positioned the brand around the big idea of 'Legendary Dumplings,' creating a vibrant and storytelling-rich brand world that highlighted cultural heritage and convenience. As a result, Love Sum successfully launched in time for the lunar new year and secured initial listings in major retailers like Booths and Selfridges, with positive trade feedback on the packaging's shelf impact and clarity. The Collaborators' work provided the brand with a strong platform for growth.

Love Sum