Case Study: Love Struck achieves a fresher, more contemporary brand identity with The Collaborators

Love Struck refreshes its brand with The Collaborators, driving 27% CAGR growth from 2020-2024

The Collaborators, a full service creative agency, worked with Love Struck, a consumer brand that pivoted from a B2B frozen smoothie business. The customer's challenge was that its brand expression had become dated and was underperforming in retail, requiring a more contemporary and delicious-looking packaging identity to support its impressive growth and expansion into the U.S. market.

The solution implemented by The Collaborators was to give the brand a contemporary glow-up. They retained its positive energy while dialing up taste cues and making an enticing product image the focal point, all to clearly communicate its all-natural ingredients. The vendor continues to serve as brand guardians for Love Struck, which had achieved a notable +27% CAGR growth from 2020 to 2024.

Love Struck