Case Study: Laughing Dog builds a distinctive, high-performing brand with The Collaborators

Laughing Dog boosts Treats sales 2500% with The Collaborators

The customer, Laughing Dog, faced the challenge of building a high-quality and well-differentiated brand in a pet food category dominated by large players with significant resources. The vendor, The Collaborators, employed its brand development process to address this need.

The Collaborators created a unique story and a distinctive visual identity for the Laughing Dog brand, enabling it to compete effectively and build a loyal following. This solution resulted in a measurable sales uplift of 2500% on average across the Treats range following the redesign.

Laughing Dog