Case Study: Kinda Co brings dairy-free cheese to a wider audience with The Collaborators

Kinda Co grows to 14 dairy-free cheese varieties with The Collaborators

The Collaborators, a food and drink branding agency, was engaged by Kinda Co., a plant-based cheese company founded by Ellie. The customer's challenge was to reposition its brand and packaging to appeal to a wider audience beyond its initial vegan following, moving from a one-woman enterprise to a commercially viable brand.

The Collaborators implemented a solution that included a refreshed brand identity and new packaging design. This involved creating a modern, vibrant look with clear variant color coding and a new strapline, "Dairy Free of All," to provide product clarity. As a result, Kinda Co. reported receiving great customer feedback on the refresh, noting the packs looked modern, premium, and delicious. The brand successfully expanded its retail presence to nationwide independents, Abel & Cole, and Planet Organic.

Kinda Co