Case Study: Feel Good Drinks builds a purposeful brand with The Collaborators

Feel Good Drinks becomes the UK’s 1st climate positive soft drink with The Collaborators

Feel Good Drinks, a beverage company, needed to transform its one-dimensional health message into a purpose-driven brand to better connect with a younger audience. They engaged the branding agency The Collaborators for a comprehensive brand repositioning and visual identity service to help tell their story more effectively.

The Collaborators developed the "Choose to be kind" brand platform, creating a refreshingly minimalist visual identity that extended from impactful 2D packaging to digital assets. This new calm and zen brand world, focused on self-care and kindness, successfully repositioned Feel Good Drinks as a purposeful wellbeing brand. The work by The Collaborators resulted in an award-winning transformation that gave the brand a distinctive presence and established it as the UK's first climate-positive soft drink.

Feel Good Drinks