Case Study: Favis of Salcombe builds a new consumer brand with The Collaborators

Favis of Salcombe builds a consumer brand from 3 generations of fishermen with The Collaborators

The customer, Favis of Salcombe, was a fresh crab meat business run by brothers that had become over-reliant on a volatile export market. Their challenge was to pivot and build a new consumer-facing brand for UK food halls, delis, and restaurants. They engaged the vendor, The Collaborators, for brand strategy and visual identity services.

The Collaborators worked with the family to develop a well-defined brand purpose. From this, a new brand proposition, tone of voice, identity, and set of visual assets were created, leveraging the company's authentic competitive advantage as a multi-generational family of fishermen and lifeboat men.

Favis of Salcombe