Case Study: Castle Dairies achieves UK growth with The Collaborators’ Butterworks brand refresh

Castle Dairies grows with The Collaborators, ranked #23 on The Grocer Fast 50 with 23% CAGR

Castle Dairies, a proud Welsh butter manufacturer, faced the challenge of expanding its branded sales beyond its Welsh heartland to achieve national retailer listings across the UK. The company enlisted the help of The Collaborators, an FMCG branding agency, to create a new brand that could convert these mainstream opportunities.

The Collaborators developed the new "Butterworks" brand, complete with a vivid brand world and new packaging, which provided a distinctive and joyful counterpoint to larger global brands. This new brand, along with a refreshed identity for the existing Castle Dairies products, opened the door to new UK sales. The strategy was highly successful, resulting in the company being ranked number 23 in The Grocer's 2021 list of fastest growing food and beverage brands with a two-year CAGR of 23%.

Castle Dairies