Case Study: Capsicana builds standout supermarket presence with The Collaborators

Capsicana refreshes its brand in 2025 with The Collaborators

The Collaborators, a strategic marketing agency, worked with Capsicana, a brand inspired by Latin American food, to sharpen its brand positioning and create a distinctive brand world. The challenge was to build equity, improve shelf standout and navigation, and create cohesion across an expanding product range in a fixture dominated by a major competitor.

The solution implemented by The Collaborators was a comprehensive brand refresh that built upon their original work. This involved bringing the brand's vibrant energy onto its packaging and developing new shopper and out-of-home campaign materials. As a result, Capsicana now commands greater attention on shelf with stronger brand blocking, improved navigation, and a new sense of energy.

Capsicana