Case Study: Butcombe Brewing Co reconnects with its Bristol heritage and boosts pub sales with The Collaborators

Butcombe Brewing Co boosts pub sales 26% with The Collaborators

Butcombe Brewing Co, a brewery founded in 1978, was facing a challenge where its branding had lost its eclectic personality and was becoming less relevant to a younger audience. The Collaborators, a branding agency, was engaged to address this need for a refresh and repositioning.

The Collaborators refocused the brand strategy around the idea of being 'born to stand out,' injecting more meaning and Bristol provenance into the overall identity. They gave each product in the portfolio its own distinct look and feel, from a classic update to a more urban rebrand. Following the relaunch, Butcombe pubs saw a 26% uplift in like-for-like sales compared to pre-pandemic levels.

Butcombe Brewing Co