Case Study: BloGo achieves 3x YOY site user growth with Collaborada

BloGo boosts site users 3x YOY with Collaborada

Collaborada was engaged by BloGo, an established high-end hair salon in Alabama, to redesign its website. The salon was expanding to add a cosmetic skin wellness center and needed its online presence to reflect this business growth. The existing website suffered from poor site architecture and user experience.

Collaborada selected a new Squarespace template and redesigned the site's content and navigation for clarity. They analyzed older content for SEO opportunities and trained the BloGo team on best practices. This work resulted in a 205% year-over-year increase in site users and a 275% increase in page views. The vendor's high-impact strategies drove strong, consistent organic growth for over two years.

BloGo