Case Study: Kelley Blue Book achieves centralized, real-time agile visibility and streamlined development with CollabNet VersionOne

Kelley Blue Book - Customer Case Study

Kelley Blue Book, the long-established provider of vehicle valuation and information via kbb.com, faced widening problems supporting its software development work: teams building consumer, industry and internal systems had outgrown homegrown processes based on SharePoint and Excel. Inconsistent methods, manual tasks, limited reporting and a lack of centralized management made planning and cross-team visibility difficult—especially for geographically distributed teams.

After evaluating options, Kelley Blue Book implemented VersionOne for its usability and agile-focused functionality. The rollout created a single, centralized repository and consistent development process, delivered global backlog visibility, real-time reporting and pre-built integrations, and sharply reduced manual work. Adoption was seamless, improved collaboration across locations, and VersionOne continues to evolve with the business as a trusted partner.

Kelley Blue Book

Rene Rosendahl

Manager, Project Management Office