Case Study: Fresh Networking achieves a stronger brand identity and event experience with Collab Agency

Fresh Networking transforms its brand with Collab Agency

Fresh Networking, a professional networking organization, faced a challenge where its brand representation did not align with the actual experience delivered at its events. Collab Agency was engaged, utilizing services including fractional CMO support and WordPress website design, to rebrand its positioning and create distinctive visual assets.

Collab Agency developed a new visual identity centered on the "More Connections, Less Blah" positioning, creating a 'Connections Loop' device to represent meaningful conversations. They retained the existing 'jelly bean' icon, designed a new website with dynamic content integration, and revitalized content across multiple platforms. The vendor's work completely transformed the client's business into a professional networking brand, helping it grow during Covid and resulting in a brand the founder is very proud of.

Fresh Networking