Case Study: Woodland Gourmet achieves elevated Costco shelf appeal with ColinKurtis packaging design

Woodland Gourmet boosts Costco shelf appeal with ColinKurtis and QR-code packaging

Woodland Gourmet, a specialty food company selling high-quality seasonings and blends, approached ColinKurtis Advertising with a challenge. They were rebranding from Epicurean Specialty and needed to elevate their packaging to better express their brand values and appeal to a gourmet audience, specifically for their products sold at Costco.

ColinKurtis implemented a fresh and simple rebranding solution focused on packaging design. The solution featured a modern color palette, bold typography, and clear label windows to showcase the product, all designed to increase shelf appeal at Costco. The new labels also included a QR code for recipe exploration. As a result, ColinKurtis delivered an elevated rebrand that successfully helped Woodland Gourmet appeal to its target audience.

Woodland Gourmet